Job Description Summary

This role is a key part of the EMEA Marketing team, responsible for driving the marketing vision and strategy for Peripheral Arterial Disease (PAD) portfolio in the region. Reporting to the Marketing Director, this position plays a critical role in delivering business growth, enhancing customer engagement, and strengthening marketing capabilities. The focus is on developing and implementing innovative marketing strategies, optimising collaboration across teams, and ensuring the effectiveness of marketing initiatives. This role requires up to 35% travel, with varying periods. You can be based in the UK, Netherlands, Germany, or Spain, as long as you are well-positioned to travel within the EMEA region.

Our vision for PI at BD
Our Peripheral Intervention (PI) business unit offers a comprehensive range of medical products, devices and services for the treatment of peripheral arterial and venous disease, cancer detection, and end-stage renal disease and maintenance.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Main responsibilities will include:

• solutions across EMEA.
• Builds and optimises marketing processes, enhancing capabilities to drive integrated solutions and business growth.
• Leads the adoption of digital and omnichannel marketing strategies in collaboration with the Omnichannel EMEA team.
• Translates global marketing strategies into regional plans, ensuring alignment with business objectives.
• Coaches and mentors marketing professionals, fostering excellence and continuous development.
• Works closely with Medical Affairs, Clinical Affairs, Regulatory, and other teams to translate clinical insights into marketing actions.
• Engages with global marketing teams to contribute to worldwide strategy and ensure EMEA representation.
• Acts as a key member of the EMEA Leadership Team, driving marketing excellence across the region.

About you:

• Extensive marketing experience ideally in life sciences, medical devices, or healthcare, with a strong track record of success.
• In-depth knowledge of EMEA healthcare markets, including disease areas, treatment trends, and competitor activities would be an asset.
• Strong critical thinking, with the ability to translate high-level direction into actionable marketing plans.
• Expertise in omnichannel marketing, customer engagement, and data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively in a complex, matrix organisation.
• Demonstrated ability to lead and develop teams, fostering a high-performance culture.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

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Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

DEU Heidelberg - Tullastrasse, ESP Barcelona, NLD Drachten - Marconilaan

Work Shift