Job Description Summary

As an Omnichannel Marketing Manager, you will drive online and offline marketing strategies for the Surgery Business Unit, enhancing customer engagement and improving demand generation. You will ensure the right infrastructure, tools, and processes are in place to optimise multichannel efficiency. Collaborating with internal teams and external agencies, you will align marketing efforts with business priorities, develop impactful campaigns, and support lead generation. This role is based in Europe, with up to 20% travel required.

Our vision for Surgery at BD
In Surgery, our products empower providers to reduce the incidence of surgical complications, improve patients’ experiences and lower the total cost of surgical care.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Main responsibilities will include:

• Develop and implement integrated marketing campaigns across multiple platforms, ensuring alignment with business objectives.
• Analyse campaign performance data to optimise content, channels, and messaging.
• Ensure the availability of the right tools, content, and databases to support effective campaign execution.
• Lead market research initiatives to enhance customer insights and improve targeting.
• Manage the localisation and approval process for marketing materials.
• Partner with agencies to create high-quality campaign assets and improve campaign performance.
• Oversee lead generation processes, collaborating closely with sales teams to ensure a seamless handover of qualified leads.
• Monitor the marketing budget and provide regular reports to senior management.

About you:

• Experience in sales and marketing, preferably within the medical technology industry.
• Strong expertise in digital marketing, content creation, and campaign design.
• Proficiency in CRM tools such as Salesforce and sales enablement platforms.
• Ability to analyse data, generate insights, and drive strategic decisions.
• Excellent communication skills, with the ability to work effectively in a matrix organisation.
• A proactive, collaborative, and growth-oriented mindset.

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

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Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

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