Job Description Summary

As Global Marketing Manager, you will lead the development of global marketing strategies for one or more products within the Urology and Critical Care business unit to achieve both short- and long-term revenue growth goals. Candidates must work on-site 4 days a week in our Covington, GA offices.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Primary Responsibilities:

• Develop and maintain a deep understanding of customer needs and market dynamics within the urinary incontinence space with a focus on home and long-term care settings.

• Lead key elements of product management of the Home Care PureWick™ portfolio including, but not limited to, commercial strategy, demand and supply planning, budget management, portfolio lifecycle management, and product line issue resolution as needed.

• Monitor competitor activity in the market and develop strategic recommendations.

• Serve as marketing lead on key PureWick™ innovation, new product development, and sustaining engineering projects to ensure customer needs are addressed. Clearly communicate project value to BD with high level leadership collaborators; provide recommendations on path forward with a strong bias towards customer impact, product quality, and financial results.

• Develop messaging and collateral and lead the approval process to support existing and new product lines within the portfolio.

• Effectively collaborate with regional marketing partners and other functions such as R&D, Medical Affairs, Regulatory, Quality, and Operations.

• Develop and deliver strategic global marketing plans and annual strategic reviews, guiding regional marketing teams in the development of their plans.

• Establish and maintain positive relationships with both internal and external collaborators and stakeholders.

• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

About You:

• BS/BA in business, science, or engineering.
• MBA/Master’s degree is strongly desired.
• 3-5+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field with a consistent track-record of high performance and results.
• Medical device industry experience strongly preferred.
• Experience managing and leading teams and working cross-functionally and globally is preferred.
• Direct to consumer marketing experience preferred.
• Strategic thinker with demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.
• Creative out-of-the-box mindset, is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. Demonstrated ability to redirect a commercial strategy or deliver a “turnaround” in business performance is strongly desired.
• Sound decision making capabilities and the ability to make decisions in uncertain or risky situations, even in the absence of consensus, when necessary.
• Excellent interpersonal skills with the ability to develop strong relationships with internal and external stakeholders.
• Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.
• Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Excellent presentation and communication skills for a wide variety of audiences.
• Courage to speak up when important information or questions must be raised and acts when issues must be addressed.
• Flexibility to travel globally to regions and customer sites at least 25% of the time.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Required Skills

Optional Skills

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Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift